Sunrise in Iceland

Iceland adopts the WTTC global safety and hygiene stamp

Iceland is among 145 destinations to adopt the World Travel & Tourism Council’s (WTTC) global safety and hygiene stamp, which was launched earlier this year.

The Safe Travels stamp was developed as the first of its kind to help restore confidence in travellers and aims to revive an ailing Travel & Tourism sector. It is now being used by over 145 destinations, including major holiday hotspots such as Puerto Rico, Philippines, Portugal, Turkey and Maldives.

The stamp allows travellers to identify which destinations around the world have adopted standardised global health and hygiene protocols – so they can experience ‘Safe Travels’.

This landmark move by WTTC also received the backing of the United Nations World Tourism Organization (UNWTO).

The launch of global protocols to recover the Travel & Tourism sector have been embraced by over 200 CEO’s, including some of the world’s major tourism groups.

Gloria Guevara, WTTC President & CEO, said: “We are absolutely delighted with the success of our Safe Travels stamp. More than 145destinations now proudly use the stamp, all of which are working together to help rebuild consumer confidence worldwide. Global coordination is more important than ever in the road to recovery.

“As the stamp continues growing in popularity, travellers will more easily be able to recognise destinations around the world which have adopted these important standardised global protocols, encouraging the return of ‘Safe Travels’ around the world.

“The success of the stamp shows its importance both to countries and destinations, but also to travellers and the 330 million people around the world who work in and depend on, a thriving the Travel & Tourism sector.”

Mr. Skarphedinn Berg Steinarsson, Director General, Icelandic Tourist Board, said:

“The Icelandic Tourist Board has implemented Clean & Safe guidelines for tourism businesses who are working hard to adhere to government and public health and is committed to achieve traveller confidence and ensure safety. The guidelines are aligned with WTTC, to whom we want to express our gratitude for its effort in establishing and developing the new global safety stamp and Safe Travels protocols.

“As the tourism industry starts to recover from the COVID-19 pandemic and people feel like travelling again, it is important that tourism companies are ready to welcome their guests and customers in a safe and responsible way. Global collaboration with harmonised guidelines is vital and help us in achieving this goal, to restore the public’s confidence in the tourism sector for future travel.

The widespread adoption of the stamp demonstrates that WTTC and all its Members from around the world have the safety and hygiene of travellers as their top priority.

Evidence from WTTC’s Crisis Readiness report, which looked at 90 different types of crises in the last 20 years, highlights the importance of public-private cooperation and the implementation of standardised protocols.

WTTC has been at the forefront of leading the private sector in the drive to rebuild global consumer confidence and encourage the return of Safe Travels.

According to WTTC’s 2020 Economic Impact Report, during 2019, Travel & Tourism was responsible for one in 10 jobs (330 million total), making a 10.3% contribution to global GDP and generating one in four of all new jobs.