Actavis launches skin products in Romania

Actavis generic pharmaceuticalsActavis, the Iceland-based generic pharmaceuticals company, recently launched its popular Decubal skin products in Romania.

The 17 products, which are targeted at both men and women, have been developed by Actavis for the problem of dry skin. The range includes face, body, scalp and hair products, all of which contain neither perfumes nor preservatives.

The result of long-term collaboration with dermatologists from the Nordic countries, Decubal has already been launched in numerous other countries, including Bulgaria, the Baltics and Portugal, as well as the Scandinavian countries where it has been a well-known product range for many years.

At a colourful launch ceremony at the end of last month, the product range was introduced to leading dermatologists, journalists and pharmacists in Romania. The event also featured a fashion show by the Romanian avant-garde designer Kristina Dragomir.