For 2007 Baugur Group has decided that instead of producing the annual New Year’s TV greeting, the company will support The Sun Fund. The fund was established in relation to the wedding of Ingibjörg Stefanía Pálmadóttir and Jón Ásgeir Jóhannesson last October.
The purpose of The Sun Fund is to make life easier for children who suffer from illnesses and their families. The Sun Fund’s revenue comes from unconditional donations to the fund as well as return from its assets.
The board of directors of The Sun Fund consists of Ingibjörg Stefanía Pálmadóttir, Chairman, Ása Karen Ásgeirsdóttir, Kristín Jóhannesdóttir and Steinunn Sigurðardóttir.
The board of the fund allocates grants annually, but exceptions may be made to allocate more than once annually.