A Swedish taxi firm is being investigated for sexism after its CEO asked staff to indentify the company’s telephonists by their bare bottoms. According to local newspaper Nerikes Allehanda, the boss of what has been described as a “well known” cab company in Orebro, central Sweden, sent his staff a Christmas email greeting, challenging them to match photographs of rumps to the right receptionists.
The multiple choice brain-teaser was apparently set up after the CEO managed to persuade female staff members to bend over a desk provocatively while wearing nothing but a G-string.
The unorthodox festive greeting was not, however, appreciated by all employees. “We couldn’t believe it. It was not even funny,” said one female worker to the newspaper.
The transport workers’ union is investigating the matter after first hearing about the lewd email following the Christmas weekend. “It is an ongoing matter,” said Patrik Kihlberg at the union, adding that the issue of sexism had been discussed with the firm’s boss on several previous occasions.
The CEO has since apologised for the gaffe but, according to Nerikes Allehanda, his days may be numbered after the firm’s chairman said he had lost the confidence of the board.