New business and marketing book co-written by Sigrun Lilja of Gydja Collection launched today

A new business and marketing book co-written by Icelandic entrepreneur, Sigrun Lilja Gudjonsdottir of Gydja Collection has been launched in the United States today. The book titled, ‘The Next Big Thing’ also features text and input from leading entrepreneurs from around the world.

Sigrun Lilja, the founder and head designer at Gydja Collection, signed the deal with Celebrity Press, along with other leading entrepreneurs, last year to release the business and marketing book, ‘The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.’

The book focuses on understanding past and future trends; where real business opportunities lie; how to tell the difference between passing fads and profitable trends, and more. The book features forty-one leading experts across multiple industries, including Sigrun Lilja.

Sigrun Lilja founded the fashion label Gydja Collection in 2007, and the label has since gained widespread attention across the world. Gydja Collection holds a range of items and accessories, from sophisticated pumps to peep toe heels as part of the Gydja Shoe Collection, classic leather belts made from fine, eco-friendly salmon skin, and chic Gydja Handbags.

Furthermore, in December 2010 Gydja Collection released its first fragrance, EFJ Eyjafjallajokull, made from pure glacial water from the Eyjafallajokull glacier. The perfume received praise from the most respected of fashionistas.

To find out more about Gydja Collection and the release of ‘The Next Big Thing’, visit To purchase the book via Amazon, click here, or to purchase the book through the Gydja website, click here.