McDonald’s Denmark sees rise in profits

McDonald’s Denmark has revealed that profits in the Scandinavian country have risen, and that the group is now considering opening new outlets in a number of different locations.

The chain witnessed revenue rise by 10 per cent in 2013, from 465m kroner in 2012 to 511m kroner. Meanwhile profits increased by 5.1 per cent to 85.4m kroner, having been at 81.2m kroner the previous year.

McDonald’s Denmark’s own restaurants generated 341m kroner and its franchises brought in a further 170m kroner in rental fees. McDonald’s Denmark owns 18 of the 88 outlets in the Scandinavian country. Combined, the 88 restaurants recorded sales of a little over 1.9bn kroner – a 10 per cent rise on 2012. Profits were up by five per cent.

After opening four new outlets in 2013, McDonald’s Denmark wants to open between three and six new restaurants per year in the coming years. The next branch, which is expected to create 50 jobs, will be located in Naestved Harbour and is due to open in August.

McDonald’s Denmark CEO Stephen Shillington said that among the main reasons for the growth is new restaurants and longer opening hours, adding that they are happy to see such a profit in a difficult market.