Iceland tourism campaign invites food lovers to enjoy Icelandic cuisine

Inspired by Iceland, the Iceland tourism initiative, has kick-started a new campaign in which it is inviting food lovers to the country to enjoy Icelandic cuisine.

The launch of the campaign will be marked with a unique venture called ELDHÚS – Iceland’s little house of food. ELDHÚS, which is Icelandic for kitchen and literally translates to ‘Fire House’, is a cosy, intimate cabin complete with a turf roof that can seat six diners around one single table. The cabin, which has been designed to encompass traditional Icelandic charm, will be travelling across the most remote and extreme areas of Iceland, seeking out the best Icelandic cuisine.

The 12-day culinary journey will start in Reykjavik and continue through black sand beaches and snow-capped glaciers, celebrating Iceland’s finest foods along the way. Ex-Noma chef Tom Sellers will be one of the Head Chefs and will be accompanied by his maître-d, Heimir, as well as by farmers and Icelanders from all over the country who will also help prepare the food.

“I am exceedingly intrigued by Icelandic cooking. Traditional delicacies are clearly still important to their food culture but Icelandic food has taken a modern turn. They have access to some of the freshest ingredients in the world and the cooking is simply outstanding,” commented Sellers.

Launching to the public on the 7th March 2012, Inspired by Iceland’s latest campaign will also encourage Icelanders to open their kitchens to tourists. Icelanders will be able to extend invitations to the world through the Inspired by Iceland website.

For further information about the new Inspired by Iceland campaign, visit or contact

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