With more than twenty years of experience, Allen McCaskill, the Senior Director of Media for Ericsson Worldwide and Head of UK TV & Media Practice is one of the keynote speakers at the upcoming Reykjavik Internet Marketing Conference this March.
Allen is going to focus especially on what are the key issues facing those using the Internet and other new media as marketing tools and how can we embrace the opportunities and overstep the technology barriers facing traditional marketers when adding the opportunities of the new media landscape.
McCaskill has operated at Board level with accountability for full budgetary control, strategic sales/business development, personnel management and senior-level corporate consultancy development. This is underpinned by a strong entrepreneurial spirit, tied to a deep technical knowledge of the design, development and production of sophisticated digital tools, products and services.
The Reykjavik Internet Marketing Conference is coming up on March 20th and is organised by Nordic eMarketing and Arvakur. For more information about the conference, visit www.rimc.is/en.