Ikea ‘designed like a maze to trap shoppers’
Ikea stores are designed as mazes that trick shoppers into buying more while they attempt to find the exit, according to a UK professor. Alan Penn fro...
IKEA expands efforts to encourage green lifestyles
Greenbiz.com reports that over the next five years, IKEA will invest some USD 77 million in clean technology start-ups specialising in green tech prod...
Ikea insults Denmark
Swedish furniture giant Ikea has a habit of naming high end products after towns in Sweden, Finland and Norway. But academics in Copenhagen have found...
Ikea brings flat-pack houses to the UK
A new concept in housing pioneered by Ikea and which has already proved popular in Scandinavia, is now getting ready to take on the British market. Th...