Sigrun Lilja

She´s an Icelandic designer on a mission to empower.

Meet Sigrun Lilja Gudjonsdottir, simply known as Lilja.

Sigrun Lilja at the age of 24 was determined to launch a brand that stood out from other brands. She wanted to give women a range of accessories and designer perfumes that would give them individuality and strength. Armed with a small budget she soon achieved her goals by launching her brand in 2008. Since then, her perfumes and accessories have become firm favorites with women all over the world, which includes many celebrities that are a fan of her products.

The lifestyle brand has become a favorite with celebrities including Nicole Scherzinger. Other celebrities who are fans of the brand also include Emma Watson, star of the Harry Potter films and Eva Longoria to name a few.

When Lilja was asked what drives her, she said: „I have a great imagination and I love to use it to create something new. When I create I think about the modern women that will wear or use my products and I really want it to give them confidence. That´s my main goal in everything I do, to empower women to be all they can be.“

Lilja has several project in making with her brand Gydja Collection but now she is preparing for her next Empower Women retreat in Bali that takes place in October.

When asked about her Empower Women retreats she said: „It’s beautiful for me to see the strength that we women have. We are way stronger than we know. I think we come so far for the last few years that anything is possible for us and that is my mission to show women that they can truly do anything they desire and empower them to follow their dreams.“

To learn more about Lilja and her brand visit: