Kristjan Mar, Kim Herlung and Meri Sorgaard

Content Marketing Norge teams up with SMFB Engine

SMFB Engine has joined forces with content and online marketing events organiser for added convenience in building online customers.

Content Marketing Norge, organisers of the Content Marketing Norway seminars, has formed a partnership with Norwegian company SMFB (Shnel & Melnychuck & Forsman & Bodenfors) Engine for sharing of content marketing competence and knowledge.

SMFB Engine was formed early 2014, bringing together several dynamic experts in online marketing and content use, for the benefit of companies and those seeking to communicate a message online to target both local and global customers. Together with Content Marketing Norge, they have been active at advocating content marketing, and making in-roads with their insights and competencies.

“Content marketing is often misunderstood and even twisted, but we agree with Joe Pulizzi that it’s about the bottom line of driving profitable customer action. For us content marketing is not about a single blog post or a banner placed on VG, it’s about this string of communications through any media as long as it is relevant”, says SMFB Engine Agency Director, Kim Herlung.

“We are really happy with this partnership and look forward to contributing and learning. We live in a very dynamic world and there are new digital developments around the corner every day and even often a day”, says Kristjan Mar Hauksson, COO of SMFB Engine.

Both companies are involved heavily in the Epic Content Marketing conference, and as members of the jury for Content Marketing Awards, which takes place 2 – 3 June 2015, with Meri Sørgaard, Head of Social Media in SMFB Engine, as a speaker.