Danes have bought more Christmas presents online that ever before, revealed the e-Trade body Foreningen for Dansk InternetHandel (FDIH).
The data shows that 70 per cent of online stores have experienced higher sales than in 2013, while Danes have spent a whopping two billion kroner online over the festive season to date, meaning one in four kroner spent in the country has been spent online.
FDIH CEO Annette Falberg said that the association had predicted online sales in excess of two billion, noting that it was great for e-Trade. She went on to say that nearly half of the online shops questioned said sales were over budget this year, while one in five shops revealed Christmas sales were at least 15 per cent above their budget.
Overall, more than 50 per cent of Danes bought presents online this year, meaning more packages were sent out than ever before. The first two weeks of December was the busiest time for e-Trade, with the 15th December being the busiest day overall, before trade slowed in the days leading up to Christmas.
FDIH forecast that Danes will spend between 72 and 74 billion kroner online on general consumer categories, a 15 per cent rise on 2013, when 63 billion kroner was spent.