The number of people travelling from the UK to Iceland between January and September has increased by 34 percent compared to the same period 12 months earlier, making Britain Iceland’s largest inbound market ahead of the US.
More than 127,000 UK citizens visited the scenic North Atlantic nation during that period and the upward trend is expected to continue into 2015 with even more flights being scheduled. Meanwhile, new hotels are popping up all over Iceland, ensuring that the country has an even greater capacity to handle visitors.
But despite the increase in accommodation, the capital Reykjavik still struggles to handle visitor numbers during the peak season, so tourist company Promote Iceland has outlined a plan to attract tourists in the quieter times of the year, and encourage them to head off the beaten track.
Promote Iceland’s Ragnheidur Sylvia Kjartansdottir explained that they wanted to even out seasonal fluctuation, pointing out that this September was the best they had ever experienced. She added that popular activities like diving and whale-watching were offered all year round.
Other tourist attractions such as helicopter trips over the renowned Eyjafallajokull volcano and tours that include scenic landmarks and local cuisine have also become popular among the hordes or Brits heading to Iceland.