Wonders of winter driving in Iceland captured in YouTube video series

Wonders of winter driving in Iceland captured in YouTube video seriesHave you ever experienced driving in Iceland during the wonders of winter? Well, as temperatures drop, the levels of enjoyment increase, especially on clear and crisp days. A new series of videos on YouTube encapsulates the essence of winter driving in Iceland.

The video series by Tjarnargatan features a number of videos showcasing various locations across the country, each with their own unique characteristics – these include Jökulsárlón, Reykjavík, Bláfjöll, and Kleifarvatn.

On clear and crisp days, the low winter sun illuminates the sky; turning the white, snow covered mountains into shades of orange and burnt red. This video shot at Bláfjöll is a perfect example of just how magical driving on Iceland’s roads can get. The protagonist is seen driving a 4×4 vehicle rental car by Avis/Budget along the winding roads, cutting through the powdery snow plains.

In contrast, a different video within the same series takes the viewer on a journey through the streets of Reykjavík, exploring the city’s urban gallery, featuring a plethora of Reykjavík’s beautiful graffiti sprayed up the city’s concrete mountains.

The series was produced on behalf of Avis/Budget Car Rental, who wanted to create an inspiring content marketing campaign.

Tjarnargatan is a company specialising in media production, content creation, graphics, adverts, and animation. The company was awarded Public Safety Campaign of the Year 2013 by The Icelandic Marketing Association (ÍMARK).