New report reveals ownership of Icelandic media

Iceland’s state media committee has published a detailed report of the ownership of the country’s media outlets.

Vefpressan, the media empire run by Björn Ingi Hrafnsson, was the only national media company which failed to comply with the state’s request for ownership information; but it got the information in late and the committee was able to update its report. This is the first time that such a report has been published.

According to information received for the report, the biggest owner of Vefpressan is Björn Ingi himself and the VÍS insurance company. In addition Arnar Ægisson, the company CEO, owns 14 percent in the company. Vefpressan is the company behind Pressan.is, Eyjan.is and Bleikt.is.

According to the committee’s report Guðbjörg Matthíasdóttir is the biggest owner of Árvakri, the publisher of Morgunblaðið and mbl.is. She owns 27 percent of the company, DV reported. Other big owners include Þorsteinn Már Baldvinsson and Óskar Magnússon, with 20 percent each.

Ingibjörg Pálmadóttir, the wife of Jón Ásgeir Jóhannesson, is registered as the 90 percent owner of 365 Media, which is behind Fréttablaðið, Vísir.is, Stöð 2, Bylgjan and other media.

Jón Kaldal, the editor of Fréttatíminn, and Teitur Jónasson, the paper’s CEO, are the two biggest owners of Morgundagur, the company which publishes Fréttatíminn. As well as them, the paper’s head of advertising Valdimar Birgisson and head of news Óskar Hrafn Þorvaldsson each hold 13 percent in the company.

Lilja Skaftadóttir is the biggest shareholder in DV and DV.is, owning 34 percent of the company. Reynir Traustason, the paper’s editor, is the next-biggest owner, with 26 percent.