Iceland’s best-known brand of vodka, Reyka Vodka, has been awarded the vodka trophy at the respected International Wine and Spirits Competition in London.
The trophy is one all vodka manufacturers covet and cements the place of the small Icelandic distillery among the world’s best. Reyka has been developing a growing fan base in recent years for its quirky branding and good taste. A press release from the company states about the award:
“Firmly establishing its position as a force to be reckoned with, Iceland’s small-batch Reyka Vodka has bested all others to win the prestigious Vodka Trophy at the annual International Wine and Spirits Competition in London. The trophy, awarded after a rigorous series of blind tastings by some of the world’s leading spirits experts, reflects the exceptional quality of Reyka and honours the hand-crafted, small batch production of this unique spirit.
“Founded in 1969, the International Wine and Spirits Competition is the premier competition of its kind in the world, and the Vodka Trophy represents the ultimate recognition any Vodka can receive. Awarded by an international panel of more than 100 judges, comprising some of the most discerning and influential names in the business, the trophy is a testament to the quality of the liquid, produced in small batches in Borgarnes, Iceland.
““We are so proud to have received this amazing accolade for Reyka,” said Jenny Logan, Senior Brand Manager, Reyka Vodka. “Reyka’s Master Distiller Kristmar Olafsson and his team create each small batch in true Icelandic style – made by hand with the utmost attention to quality. We’ve always known how great Reyka is and it’s wonderful to be recognized by IWSC, one of the most respected recognition programmes for the spirits industry, with the Vodka Trophy.”
“Characteristics such as its lava rock filtration, carter head still distillation and use of some of the naturally purest water in the world have helped to elevate Reyka to high esteem since the distillery’s founding in 2005. This latest award comes on the heels of Reyka unveiling a series of groundbreaking initiatives, most notably a package redesign, designed to galvanise its loyal following and reach new audiences. Most importantly the brand launched the “Breakthrough at Airwaves” contest, which will give three American bands the opportunity to play at the world famous Iceland Airwaves festival in Reykjavik.”