Reykjavik mayor wishes citizens good Good Day Day

The Mayor of the City of Reykjavik, Jon Gnarr, has announced that today is the second annual ‘Godan Daginn Dagur’, or Good Day Day. The irreverent faux-holiday has a serious intention, however.

The idea behind Good Day Day is to try and force Reykjavik residents to be friendly to their neighbours and strangers in their neighbourhood for one day a year, in the hope that the smiles and random greetings will become more permanent.

Jon Gnarr announced the day with a specially created video (see below) which appeared on the Reykjavik City website. This is the second Reykjavik Good Day Day, and the mayor says that it went so well last year that he decided the city should celebrate it again this year, DV reports.

The message of the day, and the philosophy behind it, are simple: “On Good Day Day we should be especially nice to our fellow citizens and wish them good-day. This is done to bring love of our peers,” the mayor says in his video.

According to the mayor, the day has brought some concrete results. He says that one old man he knows of had never said good-day to any stranger before last year’s Good Day Day; but now he just cannot stop himself and greets people on the street every day.

One does not have to be in Reykjavik to start wishing fellow citizens ‘góðan daginn’…you can do it anywhere. Although, it might be simplest to avoid the Icelandic if you happen to be outside Iceland…

“Góðan daginn” dagurinn. from innrireykjavik on Vimeo.