Iceland and the West Nordics in travel marketing push

detifossThe Vestnorden Travel Mart is a joint project of the Greenlandic, Faroese and Icelandic tourist boards. The honour of holding the event rotates between the countries and this year Greenland is in charge of presenting the show, which will be in Copenhagen on 16 and 17 September. The choice of location on the European mainland ensures that buyers and exhibitors are all able to reach the venue easily.

Vestnorden is all about partnering experience-thirsty tourists with all the best places to see and the best things to do in Iceland, the Faroes and Greenland. More directly, it is about introducing international tour companies to the region and getting them enthusiastic about marketing the countries to their customers. After all, amazing natural wonders like Iceland’s Dettifoss, Europe’s most powerful waterfall, aren’t going to market themselves!

Major travel conferences like the Vestnorden Travel Mart are important ways for members of the travel and tourism industry to make new contacts, new deals and come up with new ideas which can shape future trends in leisure travel.

The fast rise in cruise ships to Iceland, the Faroe Islands and Greenland in the last few summers is a prime example of a shifting trend in travel in the region.

More than 50 exhibitors are already confirmed for the Vestnorden Travel Mart 2009, a large majority from Iceland. Furthermore, over 80 specialist West Nordic travel companies from all over the world have already paid to partake in the event as buyers.

For travel businesses with an interest in growing their travel services in Iceland, the Faroe Islands or Greenland, there is no better opportunity that Vestnorden to interact personally with local agents, guides and national tourist boards.

If your business happens to be located in the West Nordic countries, on the other hand, and offers services to visiting tourists, a trip to Copenhagen this September could potentially net hundreds or even thousands of new customers.

Go to to see more information about tourist industry opportunities in Iceland, Greenland and the Faroe Islands.


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