Colourful Reykjavik campaign changing tourism focus

Iceland Express“Colourful Reykjavik” is a new campaign from Iceland Express, the low cost airline. It is the airline’s way of helping would-be visitors to appreciate how ‘cool’ Reykjavik is as a city break destination. With its pretty wooden old-town and its excellent shopping, to its huge art scene and its geothermal pools, Reykjavik is a formidable match for cities many times bigger.

Iceland Express has put together several four-day (three-night) packages, because tourists have always visited Iceland to marvel at its spectacular scenery and natural phenomena. It is hoped the new packages will help visitors make the best of both worlds.

The Reykjavik Buzz Tour provides Reykjavik culture with a look at the surrounding countryside, including the famous Golden Circle tour and the Blue Lagoon.

The Landscapes and Lagoons tour comprises a gulp of Reykjavik culture, the Golden Circle tour and the Blue Lagoon – with the additional thrill of horse riding. Iceland Express insists that one does not even need to have ever been near a horse before to enjoy the trek.

The final Iceland Express package is The Great Escape. The tour is similar to the above tour; but crucially airport transfers are by car, not coach. And the Golden Circle tour is in a super jeep and includes a trip to the Langjokull glacier with an optional snow mobile tour.

Iceland Express has no Sunday rule, easy online booking, no length-of-stay restrictions and offers a 50% discount for children less than 12 years of age. The airline recently won Best Website Award at the World Low Cost Airline Awards.

Iceland Express is the budget airline connecting Iceland with 19 top European destinations. In its five years of operation, Iceland Express has helped increase visitor numbers to Iceland dramatically.

For reservations and further information, go to