Search Engine Strategies is a leading global expo and conference series that educates attendees on search engine marketing (SEM), search engine optimization (SEO) and online advertising strategies and tactics. It will be held at the Hilton New York.
Guests will have the chance to network with one of the largest gatherings of search engine marketing professionals, in addition to attending the most comprehensive SEM/SEO learning opportunity there is.
The line-up of speakers includes experts in a wide range of Internet marketing fields as well as representatives from search engines themselves.
SES New York Speakers include:
Kevin Ryan, VP, Global Content Dir, SES & SEW
John Battelle, Founder/CEO, Federated Media
Erica Schmidt, Global Dir of Search, Isobar
Andrew Tomkins, Chief Scientist, Yahoo! Search
Kendall Allen, Managing Dir, Incognito Digital
Nick Carr, Author, The Big Switch
Gordon McLeod, President, WSJ Digital Network
Lyndsay Menzies, Managing Dir, Big Mouth Media
Kristjan Mar Hauksson, Director of Internet Marketing, Nordic eMarketing
A number of highly-specialized sessions on search engine marketing will be offered, such as ‘Managing PPC for Multiple Clients.’ Speakers will discuss industry best practices in Pay Per Click Account Management as well as geographical ad targeting, best use of ad spend per keyword, targeting competitive vs. niche keywords, and managing multiple clients while using multiple ad tracks.
Other topics will include:
Search Around the World, Redefining the Customer, Creating Compelling Ads, Are Partnerships the Key to Success?, Search Engine Friendly Design, Landing Page Testing & Tuning, Local Search Marketing Tactics, Ad Copy & Landing Page Clinic and Earning Money From Contextual Ads to mention only few.
The Search Engine Strategies conference and expo is geared towards online marketers, business owners, executives, webmasters and SEM/SEO and general web technology professionals.
For further details on SES in New York, including a full program and list of speakers, visit: www.searchenginestrategies.com/newyork
earch Engine Strategies is a leading global conference and expo series that educates attendees on search engine marketing (SEM), search engine optimization (SEO) and online advertising strategies and tactics.