Icelandair picks up outstanding website award, in partnership with IT company Amadeus, has won the ‘Outstanding Achievement Award’ in the airline category at this year’s Interactive Media Awards.

Judged by a panel of experts from organisations such as Microsoft, Time Warner and The New York Times, the website of Icelandair scored 475 out of 500 and fared particularly well in 3 out of 5 categories; content, usability and design.

On receiving the award, Gunnar Mar Sigurfinnsson, SVP Sales and Marketing at Icelandair, said, “We are always looking for ways to improve the customer experience on We introduced a new fare structure which provides greater flexibility and transparency to customers, who can for example purchase one way fares at a lower discount rate and travel the return trip on our premium fare service, SagaClass.”

Philippe Der Arslanian, Global Director Airline Direct Channel, Amadeus commented: “To stay ahead in the competitive online travel market, airlines need to continually improve their services for their customers. Icelandair has adopted the full Amadeus e-commerce solutions for their website since 1997 and this award is a recognition of the strong and successful partnership between Icelandair and Amadeus and continuing commitment to develop in line with customer needs.”

The Interactive Media Awards is an annual, international competition designed to recognise the highest standards of excellence in website design and development, and honour individuals and organisations for their achievements.

Over 70 of the world’s leading airlines use the Amadeus e-Travel Airline Suite to power their websites, including Air Canada, Air France, Cathay Pacific, Lufthansa, Qantas and Singapore Airlines.

Icelandair is the national carrier of Iceland and connects Iceland with the US and Canada through Baltimore / Washington, Boston, Orlando, Minneapolis, New York, Halifax and soon Toronto. Icelandair also offers connecting flights to 17 other European destinations including London, Paris and Stockholm, and trips to Europe can be combined with a free stopover in Iceland of up to 7 days.