Templar Downie devises a passenger information campaign for South West Trains.
Keeping passengers up to speed with service improvements is a priority at South West Trains. And with refurbished suburban trains due to go into service in late November 2004, the company wanted to highlight the significant amenity improvements and encourage faster boarding, as well as underscore the serious engineering upgrade.
Templar Downie developed the “Now you can…” campaign using light-hearted imagery to focus on the key enhancements. The improvements ranged from easier passenger access to wider aisles, more flexible space inside and a smoother running, more reliable service.
This wasn’t a hard-sell campaign, but part of South West Trains’ mission to communicate honestly and straightforwardly with its customers.