Inspired by Iceland

Archive | Marketing and Consulting

Asda interested in buying Iceland

Asda interested in buying Iceland

British media are reporting that the UK's second-biggest supermarket chain, Asda is interested in buying the nearly 70 percent stake in Iceland Foods owned by the bankrupt estate of Old Landsbanki from Iceland, the country. Continue Reading

Posted in Business, General, Iceland, Marketing and Consulting, MBL, United Kingdom1 Comment

Iceland continues to inspire with successful tourism campaign

Iceland continues to inspire with successful tourism campaign

Following the Eyjafjallajokull volcanic eruption in April 2010, the visitor numbers to Iceland dropped significantly. Due to this, a tourism campaign entitled Inspired by Iceland was launched, aiming to boost the positive image of the country thereby encouraging people to visit again. Continue Reading

Posted in Business, Culture, Environment, General, Iceland, International, Leisure, Marketing and Consulting, Music, Society, Technology, Travel0 Comments

Italian MP slams gay Ikea ad

Italian MP slams gay Ikea ad

A top Italian official has caused outrage by labelling an Ikea advert, which shows two gay men holding hands, as “bad taste”. Continue Reading

Posted in Business, Culture, General, International, Lifestyle, Marketing and Consulting, MBL, Politics, Society, Sweden3 Comments

Icelandic advertising agency praised by international industry publication

Icelandic advertising agency praised by international industry publication

The Icelandic advertising agency Hvita Husid (The White House) has been reviewed in Advertising Age – the industry’s most respected magazine. This is the first time that an Icelandic ad agency’s campaign has been praised by the publication. Continue Reading

Posted in Art, Business, Culture, General, Iceland, International, Marketing and Consulting, MBL2 Comments

Man: ‘Too much meat in my sausage’

Man: ‘Too much meat in my sausage’

A Swedish man has complained to the country’s Consumer Agency about a sausage product that claims to contain 104 percent meat. Continue Reading

Posted in Business, General, Marketing and Consulting, MBL, Sweden0 Comments

Icelandic krona exchange rates reflect recovery of national economy

Icelandic krona exchange rates reflect recovery of national economy

Written by Tom Cleveland, foreign exchange market analyst: While the major foreign exchange event of the past decade would surely be the highly successful introduction of the euro, many may have overlooked the results of the more northern “crown” currencies, those belonging to Scandinavian countries and the Republic of Iceland. Continue Reading

Posted in Business, European Union, General, Iceland, International, Marketing and Consulting, MBL44 Comments

The Next Big Thing co-written by Sigrun Lilja of Gydja Collection hits amazon.com ‘Best Seller’ list

The Next Big Thing co-written by Sigrun Lilja of Gydja Collection hits amazon.com ‘Best Seller’ list

The recently published business and trends book co-written by Sigrun Lilja of Gydja Collection, ‘The Next Big Thing’ has made it on to the amazon.com ‘Best Seller’ list after only twenty-four hours of being on sale. Continue Reading

Posted in Business, General, Iceland, International, Marketing and Consulting, MBL, United States1 Comment

Eyjafjallajokull volcano centre to open for tourists

Eyjafjallajokull volcano centre to open for tourists

A tourism centre with artefacts, exhibits, films and photographs from last year's Eyjafjallajokull volcano is set to open on the first anniversary of the eruption. Continue Reading

Posted in Art, Business, Education, Energy, Environment, General, Iceland, Leisure, Marketing and Consulting, MBL, Travel1 Comment

Landsvirkjun strengthens its marketing and business development and recruits three experts

Landsvirkjun strengthens its marketing and business development and recruits three experts

Landsvirkjun has recruited three new staff members to strengthen its base as a leader in marketing and sales of renewable energy in Europe. Continue Reading

Posted in Business, Environment, General, Iceland, Marketing and Consulting0 Comments

Web glitterati at this Friday’s Reykjavik Internet Marketing Conference

Web glitterati at this Friday’s Reykjavik Internet Marketing Conference

Representatives of some of the biggest online brands on Earth will be in Reykjavik this Friday for the 8th annual Reykjavik Internet Marketing Conference -- or RIMC. Continue Reading

Posted in Business, General, Iceland, International, Marketing and Consulting, MBL, Technology2 Comments

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