Archive | Marketing and Consulting
Posted on 06 June 2011. Tags: asda, food, Iceland, Landsbanki, morrisons, sainsbury's, supermarkets, Tesco, UK
British media are reporting that the UK's second-biggest supermarket chain, Asda is interested in buying the nearly 70 percent stake in Iceland Foods owned by the bankrupt estate of Old Landsbanki from Iceland, the country.
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Posted in Business, General, Iceland, Marketing and Consulting, MBL, United Kingdom
Posted on 11 May 2011. Tags: Iceland Hour, Iceland Inspires, Iceland Tourism, Inspired by Iceland, Tourism Campaign
Following the Eyjafjallajokull volcanic eruption in April 2010, the visitor numbers to Iceland dropped significantly. Due to this, a tourism campaign entitled
Inspired by Iceland was launched, aiming to boost the positive image of the country thereby encouraging people to visit again.
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Posted in Business, Culture, Environment, General, Iceland, International, Leisure, Marketing and Consulting, Music, Society, Technology, Travel
Posted on 28 April 2011. Tags: gay, Ikea, italy, Politics, Society, Sweden
A top Italian official has caused outrage by labelling an Ikea advert, which shows two gay men holding hands, as “bad taste”.
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Posted in Business, Culture, General, International, Lifestyle, Marketing and Consulting, MBL, Politics, Society, Sweden
Posted on 26 April 2011. Tags: Advertising Age, Advertising Agency Iceland, Awarded, Hvita Husid, Icelandic advertising agency, Rance Crain
The Icelandic advertising agency Hvita Husid (The White House) has been reviewed in Advertising Age – the industry’s most respected magazine. This is the first time that an Icelandic ad agency’s campaign has been praised by the publication.
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Posted in Art, Business, Culture, General, Iceland, International, Marketing and Consulting, MBL
Posted on 29 March 2011. Tags: description, food, meat, sausage, Sweden, trading standards
A Swedish man has complained to the country’s Consumer Agency about a sausage product that claims to contain 104 percent meat.
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Posted in Business, General, Marketing and Consulting, MBL, Sweden
Posted on 27 March 2011. Tags: currency, economy, forex, Iceland, krona, trade
Written by
Tom Cleveland, foreign exchange market analyst: While the major foreign exchange event of the past decade would surely be the highly successful introduction of the euro, many may have overlooked the results of the more northern “crown” currencies, those belonging to Scandinavian countries and the Republic of Iceland.
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Posted in Business, European Union, General, Iceland, International, Marketing and Consulting, MBL
Posted on 17 March 2011. Tags: amazon, amazon.com, Business book, Business Trends, EFJ, EFJ Perfume, Gydja Collection, Marketing Book, Marketing Trends, Sigrun Lilja, Sigrun Lilja Gudjonsdottir, The Next Big Thing
The recently published business and trends book co-written by Sigrun Lilja of Gydja Collection, ‘
The Next Big Thing’ has made it on to the amazon.com ‘Best Seller’ list after only twenty-four hours of being on sale.
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Posted in Business, General, Iceland, International, Marketing and Consulting, MBL, United States
Posted on 17 March 2011. Tags: Eyjafjallajokull, Iceland, museum, tourism, volcano
A tourism centre with artefacts, exhibits, films and photographs from last year's Eyjafjallajokull volcano is set to open on the first anniversary of the eruption.
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Posted in Art, Business, Education, Energy, Environment, General, Iceland, Leisure, Marketing and Consulting, MBL, Travel
Posted on 14 March 2011. Tags: Eyrun Gudjonsdottir, landsvirkjun, renewable energy, Rikardur Rikardsson, Stella Marta Jonsdottir
Landsvirkjun has recruited three new staff members to strengthen its base as a leader in marketing and sales of renewable energy in Europe.
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Posted in Business, Environment, General, Iceland, Marketing and Consulting
Posted on 09 March 2011. Tags: conference, facebook, Iceland, internet, marketing, Microsoft, Reykjavik, RIMC
Representatives of some of the biggest online brands on Earth will be in Reykjavik this Friday for the 8th annual Reykjavik Internet Marketing Conference -- or RIMC.
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Posted in Business, General, Iceland, International, Marketing and Consulting, MBL, Technology