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The event management, business incentive and all-round corporate travel agency, Practical, is well known in Iceland but is now looking to expand into the international market as well.

Practical is famous as the imagination behind some of Iceland’s most memorable corporate launch parties and conferences. But the company’s expertise also stretches to such things as team building exercises on glaciers and white water rafting adventures for incentive groups.

The company points to its staff as its greatest asset – experienced, fun and committed. But for international clients, Practical has come to realise its native Iceland is just as big an attraction.

Iceland is one of the world’s fastest growing destinations for incentive travel, due to its unique and varied landscape and endless list of possible activities.

The Icelandic nature proves an exciting and challenging location for team building exercises, in a world where the most successful team building events are the most memorable ones. Practical believes the same is true for conferences as well. Businesses that hold conferences in interesting locations may forever be associated with them in the minds of attendees.

For more information visit the Practical website.