Valitor, the Iceland-based international card payment services provider, and PRESEND have been shortlisted at the 2014 Emerging Payment Awards, to be held on 23rd October 2014 at the Lancaster London Hotel, London, UK.
Valitor and PRESEND are shortlisted together in the category, Best Global Prepaid Gift Programme, for their joint City Center Card, a MasterCard/Visa-based gift and loyalty card.
“We are very pleased to be in the finals and competing for the title of the Best Global Prepaid Gift Programme. This program has been a phenomenal success in Sweden, and we are now expanding into other markets,” says Claudio Simatovic, CEO of PRESEND Nordic.
Executive Director – Marketing & Development at Valitor, Kristján Harðarson, explains, “As Valitor and PRESEND are taking our business into new territories, international recognition of our joint programs will help speed growth and inspire us to create even more innovative solutions.”
The City Center Card is a private label program, and the first of its kind being offered in Sweden. The card is the only product on the market that can claim 100% merchant coverage, the single requirement being that the merchant accepts MasterCard/Visa cards.
For more information regarding Valitor’s City Center Card, visit http://www.valitor.com