An upcoming marketing event in Iceland, hosted by The Icelandic Marketing Association (ÍMARK), is to feature the author of the bestselling books Linchpin and Free Prize Inside, Seth Godin. The event will be taking place on Thursday 29th November 2012, at Háskólabíó, Reykjavík, Iceland.
This will be a unique opportunity to see a motivational speech by Godin, who rarely gives speeches outside of the U.S.; this will be the first time he has given a talk in Europe for over 2 years.
Seth Godin is a leader in the field of motivational speaking and marketing guidance, with a total of thirteen bestselling books. Named one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books and years of being a marketing pioneer to bring audiences of all kinds to their feet.
His most recent book, We Are All Weird, calls for the end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique, albeit sometimes weird, values.
As part of his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a “purple cow” — an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, he reveals the benefits of using creative, remarkable thinking to transform business ideas and practices.
Godin explores how ideas spread, why the stories companies tell matter, why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.
In addition to Seth Godin, Magnus Scheving, the creator of LazyTown, is set to speak. Scheving is a successful athlete, entrepreneur, writer and producer, who writes, directs and stars as Sportacus for LazyTown. Scheving is also a much sought after public speaker and adviser to national Governments.
Also to speak is George Bryant, a founding Partner at The Brooklyn Brothers. The Brooklyn Brothers is a company he started in London four years ago to help businesses find more modern and creative ways to connect with today’s changing consumer.
For more information, and to book tickets for the ÍMARK marketing event, visit http://imark.is/imark/about-imark/seth-godin-in-iceland/.
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