Possible Pori-Helsinki air link

A new air link between Helsinki and Pori may be launching in the autumn, according to reports.

The YLE news agency reported on Tuesday that Air100, the Pori-based carrier, is ramping up a fresh approach for the proposed route after Flybe backed out of services between the two cities earlier in the year.

The airline is reportedly working on a two-track approach to the link, which could see the carrier operate the route as a sole entity or via a ‘virtual’ airline, which means that Air100 would commission another carrier to operate the route but would sell and market the flights through its own channels.

Officials from Air100 are said to be amid talks with numerous carriers to secure a deal, although no agreement has yet been announced.

Ville Majasaari said on behalf of Air100, “I think both alternatives are economically feasible, but if we want to get flights going as early as the autumn, the virtual company is the only option. The idea is to begin flights using the virtual company while we pursue the air operator certificate,” Majasaari told the YLE report.