A morning television programme in France this weekend broadcast a section on an Icelandic brand of skincare drops, leading to an instant rush on the product.
The Télé Matin show on France 2 on Saturday morning extensively covered the range of skin drops from Sif Cosmetics. The female presenter personally endorsed the product, saying that she has seen a noticeable positive effect from the product in both herself and her friends, Vísir.is reported.
The broadcast had an immediate impact and the product sold out completely at the Colette fashion shop in Paris. In addition to this, the French distributor’s website crashed under the pressure.
The segment included interviews with the president of Sif Cosmetics, and also with Iceland’s First Lady, Dorrit Moussaieff.
The segment can be seen on the France 2 website, here. Press ‘Play’ at the top left of the screen and select ’28/01/2012′. The segment begins at around 1 hour and 45 minutes. The programme is (of course) in French.