Icelandic tree farmers want to cash in on Christmas

Icelanders buy ISK 300 million (EUR 1.8 million) worth of real Christmas trees each year and only a third of them are from Iceland. Now Icelandic foresters are launching a campaign to massively increase the proportion of locally-grown trees.

RUV reports that the tree growers intend to grow a lot more Icelandic trees for the festive holiday. Their project will last 15 years and will see more Christmas trees grown for sale in all parts of the country.

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