Icelandic glacier vodka gets sloshed on UK cash

A new Icelandic company plans to use British investment to launch a new premium vodka from Icelandic glacier water all over the world.

The Iceland Beverage Company (IBC), and Finnburg Switzer International, an international holding firm and investment vehicle, with its head office in London, have concluded and agreement to finance the operation of a new beverage plant.

The companies aim to create and produce a “prestigious and high quality vodka from Icelandic water from the Langajokull glacier to export into the global market”.

The brand will be named Glacier Fire Vodka, referring to the rugged Icelandic nature, glaciers and volcanoes – one of which famously grabbed headlines throughout early 2010: Eyjafjallajokull.

IBC wants to distribute its vodka brand to major global food retailers and general merchandising chains around the world. The primary marketing areas for IBC will be Europe, North America and Asia, with China being the main market focus on the Asian continent. A bottling plant will be established in Shenzhen, Guangdong, China, to ensure a global presence, according to a company press release.

Hundreds of millions of Icelandic Kronur will be invested to establish the project with projected income in excess of ISK 2 billion (USD 18 million). “It will also enable other foreign investors to come to the region, bringing further stability and growth to Iceland’s economy.”

IBC is looking to establish itself as one of the greatest Vodka distillers in the world and aims for 13 percent year-on-year growth.

A spokesman for Finnburg Switzer said ” We look forward to working with IBC on what is going to be an incredible project for Iceland, IBC and Finnburg Switzer.”

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