The marketing group Loewy, today announced that it has acquired branding consultancy Branded. The boutique strategic branding consultancy was founded by ex-Sky Marketing Director Philip Ley and is made up of top industry brand strategists.
A Loewy news release said the acquisition of Branding, would boost the marketing groups branding capabilities and add to its focus in telecoms, media and technology and the public sector.
Branded has an impressive industry standing, counting some of the biggest names in the UK as its clients including AOL, BBC, Boden, BT, Codemasters and Setanta. Branded has a growing body of international clients across Europe, the Middle East, the US and Russia.
Loewy has already built up a creative powerhouse, bringing together specialist and complementary businesses across the branding, design and communications industries, bucking the industry trend of advertising-led Groups. The Branded acquisition is the first for Loewy this year and the sixth investment for the company since it announced its ambitious plans. It joins recently acquired communications.